new american standards


Introducing Obscura

Obscura is a new retail store designed, curated, and run by the team at YIELD. Now open in downtown St. Augustine and online at obscurashop.com

The store features many of YIELD's favorite designers and products and includes a rotating display of work by visiting artists.


Yield Studio

YIELD is an independent design and manufacturing studio producing contemporary housewares, jewelry and bags that are unified through their warm minimalism and ethical production. Established in San Francisco. Based in Saint Augustine.


In the Journal


Seasonal Favorites


Bridging Past and Present

We are about respecting the past, yielding to the present and looking forward to the future. We know the fashions of past decades will always find a way to eventually repeat. We look for the core element, the true essence of those times and with it we create something entirely new for today, or perhaps tomorrow.